A lot of lookbooks for new collections can be played pretty straight or photographed in a way to portray the clothes (totally understandably!) over portraying an overall customer and, well, look. Myrtle's Fall Winter collection from 2014 doesn't suffer the former, instead building a story through photographs, using polaroids, or mock polaroids, muted colours and a slick, seventies style to build a character and a narrative. It's pretty great.
You can view the full collection over at the website.
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