Adspace: Wes Anderson, Jake Ryan & the Robots that Live Inside Xperia Phones

I go on and off advertising - sometimes I love it, can find the thought-out and well-scripted ads so compelling and wonderful bits of micro-cinema, but a lot of the time too watching an ad feels like being hammered with information you don't really care about in a very small space of time.

That said, the great stuff can be really, really special. Adweek has put together 10 Great TV Spots Directed by Wes Anderson, and they're all pretty great, but this one is just wonderful.

In creating the campaign, "Anderson asked more than 75 kids what they thought goes on inside Xperia phones and recorded their answers. One kid, 8-year-old Jake Ryan from from Long Island, gave a particularly magical response."